How it works
What’s included.
Every standard build covers the thinking, the words, the design and the build, delivered as finished files.
In every build
Included as standard.
Conversion research and strategy
A close review of the existing experience, your audience and your offer, to decide what the page needs to communicate and in what order.
Conversion copy
Headlines, product messaging, supporting copy and calls to action, written for the purchase decision rather than for decoration.
Creative direction
A visual direction grounded in your brand, so the build feels considered and recognisably yours.
Desktop design
The full desktop layout, with hierarchy, spacing and detail resolved for wide screens.
Mobile design
A dedicated mobile design rather than a compressed desktop, with hierarchy, tap targets and reading order resolved for the phone.
Responsive front-end build
The design built as responsive front-end code that works across screen sizes, from phone to desktop.
Developer-ready files
Organised, documented files your developer can implement into your existing platform without reverse-engineering a mockup.
One structured revision round
After V1, you submit consolidated feedback once and the build is refined within the approved direction and scope.
Your side
What stays with you.
Willmerce delivers developer-ready files. We don’t log into your store, and we never ask for passwords or account access.
Implementation into your live site or store
You or your developer take the delivered files live in your existing environment.
Platform configuration
Apps, integrations, payment settings and platform options remain under your control.
Ongoing management
Willmerce does not run websites or offer retainers. Each build is complete on delivery.