Work
Client work will be published here as projects are completed and approved for release. Until then, these studies show how Willmerce approaches the surfaces it builds.
Willmerce Study
Each study is concept work by Willmerce. None represents a client, a brand or a measured result. They describe a way of thinking about a surface.
Willmerce Study Concept, not client work
A product page has one job: help a visitor decide. This study looks at the order in which a page answers the questions a buyer brings with them, from what it is to why it is worth the price.
Willmerce Study Concept, not client work
By the cart, the decision is mostly made. This study treats the cart as a moment of confirmation: showing exactly what is being bought, what it will cost and what happens next.
Willmerce Study Concept, not client work
A campaign makes a promise before the click. This study looks at a landing page that keeps it: continuing the message a visitor arrived with and leading to a single, focused action.
